There is no magic formula for sales success. However, having a sales funnel Defined will help increase your conversions. Most likely, you have heard of this term on more than one occasion, but do you know exactly what it means and how it can help you? This tool, key in digital marketing, will allow you to design an effective strategy for attract and retain visitors until they become customers.
What is the sales funnel?
The sales funnel or sales funnel is the visual representation of the customer journey from knowledge to action. It reflects the stages through which a user passes, from when a need is created and contacts a company for the first time until their sale is closed and they become a customer.
The company must accompany the user through the different phases and assign each one its strategy. In addition, it is essential to adapt the sales funnel to your project and learn to manage it. Only in this way will customer acquisition and loyalty be a success.
Stages of the sales funnel
From the moment a person has knowledge of your brand or business until they make a purchase, they go through different phases. It is what we know as the stages of the sales funnel, and they are the following:
The client realizes that he has a need or a problem to solve. Therefore, we must attract as many people as possible who may be related to our products or services. It is a first contact with that potential client, in which we must make him see that we have the solution to what he needs.
The following contents are usually the most useful at this stage:
- Blog posts
- Social media posts
- Podcast …
The potential client knows about your existence and begins to be interested in your products or services, either by following you on networks, subscribing to a newsletter or consuming your content. The goal is to get as much information out of these people as possible in order to direct them to the next phase.
To achieve this you can use:
- Downloadable free trials
- Free ebooks
- Workshops or webinars …
It is the moment prior to the purchase decision and we must show ourselves to the potential customer as the best alternative.
At this stage it is advisable:
- Success stories
- Product reviews
- Free Product Demonstrations
- Email marketing …
The user makes the purchase and becomes a customer. To help you achieve this, you can use the following resources:
- Good return and exchange policy
- Free shipping
- Remarketing …
It is time to get those customers to buy again, recommend your brand and do not stay in an isolated purchase.
In order to achieve this objective, the following tools can be very useful:
- Gamification programs that allow access to discounts for accumulating purchases
- Cross selling
- Sending personalized offers and promotions to email
Advantages of the sales funnel
The ultimate goal of sales funnel is to convert users into customers, but this is not its only benefit.
It allows to know better the clients: with the sales funnel it is possible to observe what the expectations of the clients are in each of the stages. Knowing this information is essential to know your needs and to be able to give you what you are looking for at all times.
- Allows marketing objectives to be aligned with sales objectives: the content generated in the marketing strategy serves to attract and convince customers of the purchase in the sales funnel.
- It benefits the sales department: knowing the customer, knowing what they value about the product or service or what is missing from it, serves to constantly improve what you offer and satisfy the potential buyer completely.
- Reduce the number of lost customers: with the sales funnel you can see the effectiveness of campaigns and improve them by analyzing where potential customers are losing and how to avoid it.
How to achieve the perfect sales funnel
A good sales funnel will bring in more customers and therefore increase your sales. To achieve this, you must take into account the following tips.
Create a buyer persona: The buyer persona is a fictitious profile that portrays in a personalized and detailed way the most important characteristics of the typical client. The more you know about your audience, the more effective your sales funnel will be. Your product or service is not for everyone. Your marketing strategy should be focused on people who may become interested in what you sell.
Build a good landing page: A landing page should direct the visitor to the next step. To do this, you must provide the necessary information and have calls to action that tell you exactly what to do. And, of course, they must be attractive and functional.
Improves user experience: you should make it easy so that the user can intuitively advance through the sales funnel without leaving it before buying.
Take care of your texts: good copy can make a difference. It serves to give clarity about what you communicate and generate greater empathy with who reads your message.
Keep in touch with your clients: you should follow up with customers to make sure they are satisfied. Offering them additional discount codes, sending them personalized mailing campaigns, or engaging them in social media posts is a good way to go.
Don’t forget the analysis: you have to constantly monitor the data and metrics. Only then can we know that we are on the right track and correct what we failed to do. A great way to measure your funnel is to track your conversion rates.
Now you know what the sales funnel is and the importance of defining it correctly to increase your sales. At Trazada we work to make your goals come true, and we have a team of experts in digital marketing who will help you achieve it. Contact us if you want to get a strategy that allows you to increase your sales.