The digital world nowadays it is a space in which the most users are women . This transition from a network dominated by men to one in which the female sex is the majority has occurred mainly thanks to the social web.
Behaviors on the Internet are nothing more than a reflection of the general society in which women have always shown more interest than men in social relationships. Therefore, once websites opened the possibility of relating in a more direct way with their peers, a movement began in which an increasing number of women introduced online routines into their daily lives .
Almost 60% of users of sites like Facebook or Twitter are female . Various studies confirm that women access these platforms more frequently than men and spend more time on average in each session.
This high interaction on social media by the female sex also carries over to the e-commerce . In Spain, compared to 32% of men who have ever made a purchase on the Internet, almost half of the women in our country have purchased products or services on the Internet according to a study made last year. This has caused some sectors such as textiles and footwear to have seen their online store sales grow dramatically in recent months.
In online sales, women not only buy products for occasional consumption, but also the buy in supermarkets on the Internet it begins to be something common in many Spanish homes. So much so that up to 7% of working women in Spain have abandoned the option of going to the supermarket and only make their purchases in online stores.
The female presence in some sites is clearly dominant and companies belonging to sectors such as food, beauty, health and home cannot ignore this fact if they want to take advantage of all the opportunities that the Internet offers for their business.