BYOD: use of personal devices at work
Use personal devices at work or BYOD represents one of the new trends in the business world when it comes to managing computer equipment and technological devices used by workers in the company. Its acronym in English means ‘Bring Your Own Device’ . If years ago the employer was expected to provide the technological means […]
What do we Spaniards buy on the Internet?
What do we Spaniards buy on the Internet? It is a question that surely many people and companies are asking. In the midst of the decline in economic activity that all sectors of activity have been experiencing in our country in recent years, electronic commerce continues to show that it is in very good health. […]
Crowdfounding: the future of market research
The crowdfounding it’s one of the best ways to assess whether a new product launch would be successful with consumers. Marketing managers who have been in the profession for a few years will remember the long processes of market study to which any new product that was wanted to commercialize was submitted. The costs derived […]
Native advertising and paid content that add value
In a world where user experience is a priority for brands , native advertising is one of the safe bets to create paid content that adds value. Given its effectiveness in capturing the attention of the Internet user, it is not surprising that it is constantly growing. More and more brands are betting on native […]
Beginnings of digital marketing: a bit of history and its evolution to this day
Although today no company understands its success without its presence on the Internet, the truth is that digital marketing was a complete stranger only a few decades ago. The 80s served to start the foundations of what would be the digital world that we know today. The main advance in those years was a tool […]
What services an online marketing consultancy offers.
The competition that exists between companies in the digital world is increasing, therefore, the outsourcing of digital services to a online marketing consulting It is key to offer effective solutions that allow you to achieve the objectives set. What is an online marketing consultancy? In order to gain visibility on the Internet and to […]
5 digital marketing strategies for the success of your brand on the internet
That the presence on the Internet is an essential requirement in today’s business world is already known to all. Thus, companies no longer apply large budgets to offline campaigns or classic marketing campaigns but instead focus their efforts on using the digital campaigns to attract customers and expand the brand. Since Traced we tell you […]
What is corporate image and why is it important for your company
What factors make some companies succeed and others stay halfway, despite offering customers the same products? Undoubtedly, there are many aspects that can influence the success of a business, and corporate image is one of them. Thanks to it, the company is able to transmit the personality and values that define it and make the […]