Tipos de vídeos para mantener clientes conectados

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Conocer los diferentes tipos de vídeos que puedes crear para tu negocio, puede ayudarte a superar la difícil etapa en la que nos encontramos. Pero no queremos quedarnos en las palabras, vamos a darte la explicación. Para muchas marcas, el Covid-19 supone una perdida de contacto importante con sus clientes. Como sabemos, Internet es el […]

The corporate blog within content marketing

Branded Content - What is it

If you are thinking of reinforcing your content marketing strategies , you need a corporate blog . The information through quality publications add value to the user, improving their experience and relationship with the trademark . In this sense, a blog is a platform that allows us to generate relevant content that are related to […]

Keys to relationship marketing to enhance your brand

Relational marketing

The relational marketing it is imposed to build a reliable, professional and long-lasting brand. The trend is clear and for the next decade, brands that want to remain competitive must meet the challenges posed by consumers . The digital age has revealed those companies that have never cared about creating lasting relationships with the customer, […]

eBay claims search engine ads don’t work

For years the best known online auction portal in the world, eBay , has been spending a significant budget to advertise on the major Internet search engines. Recently the eBay Research Lab team published a study conducted in March 2012 on the impact of search engine ads on portal sales in which they claim that […]

Twitter allows you to manage ads from third-party apps

Those responsible for the microblogging company continue to bet on a business model in which users do not have to pay for the use of Twitter and that is the advertising that finances the entire platform . On their way to make the service profitable, there are several products that advertisers have at their disposal […]

The Interflora case and sponsored articles on the Internet

On February 22, a news item focused all the attention on the world of web positioning specialists. Interflora UK had disappeared from Google search results not just for flower-related keywords. Even when entering the brand itself in the search box, the company’s website did not appear among the organic results. With the uproar that the […]

The closure of Google Reader causes the discontent of its users

Google has always been characterized by having most of its products available to users for free, which makes successful even the products that the company considers that they do not have an adequate performance, and are used by millions of people around the world. world. When it was announced last week that Google Reader will […]

How to use free images legally.

A work acquires Copyright from the moment it is created and publication on the Internet never implies the abandonment of any of the rights that the law recognizes to the author over his works. Therefore, free, does not mean no rights . The fact that in a specific website or image service there is no […]

How to use the new Pinterest statistics

The social platform that has experienced the most growth in recent months is little by little adding more and more functionalities so that brands can take advantage of the activity that occurs on Pinterest. Thus, recently the managers of the company announced the new statistics service to obtain data on the impact of this social […]

Differences between Google+ Sign in and Google account registration

Last week, those responsible for Google+ announced one of the functionalities that can have the greatest impact on the growth and adoption of the platform among users: Google+ Sign in . Although it has long been possible for users to log into third-party applications with their Google account credentials, this new system features a much […]

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