Keys to creating an omnichannel experience
Creating an omnichannel experience is critical to the performance of your online business. In today’s digital age, providing a seamless and integrated customer experience is crucial for businesses to thrive. One effective approach to achieve this is by creating an omnichannel experience. By breaking down silos and unifying customer touchpoints, companies can deliver a consistent […]
Online media plan: Key to the success of your business
To successfully reach your target audiences, an online media plan is essential in order to guarantee a optimal performance of your business . It is a key piece in digital marketing, since it will allow us make the right decisions , in multiple areas related to communication between the brand and the customer . Whether […]
What is ROI and how to improve it in your online campaigns
For a large majority of brands with an Internet presence, the creation of marketing strategies in online media is essential to boost your business in the digital age . Although many have already overcome the challenge of digitization and are used to creating all kinds of online campaigns, it is necessary create a media plan […]
What is an omnichannel strategy and how to create it
You know what is an omnichannel strategy ? If you do not know, it is probably because you have not started it in your business and this means that you are missing a great opportunity to grab the attention of your potential customers . With the arrival of the digital age, there is practically no […]
How to prepare for the increase in online consumers
The state of alarm for Covid-19 has led to a large increase in online consumers in recent months . Several studies confirm this, such as the one carried out by the Capgemini consultant . This report shows that 77% of consumers prefer to use technologies that allow them to interact with brands without any type […]
How to advertise for the new normal
If you wonder how to advertise in times of Covid-19 , you should know that there is a new reality that we must face . In a nutshell, consumption habits have been transformed due to the presence of the coronavirus, an external agent that no one wants to have to face. Commercial brands have a […]
The omnichannel experience is key to reaching the user
Still don’t know what an omnichannel experience is ? The line that separates the physical world from the online world is getting thinner. Little by little we see more physical establishments that incorporate new technologies, to create experiences in line with consumer habits in the digital age. Trying to connect and maintain a balance between […]
Strategies for online brands and the challenge of Covid-19
Covid-19 is posing a important challenge for the business sector . Strategies for online brands in times of the coronavirus raise new questions for us to face consumer needs . Fortunately, we have done our homework. After the long period of confinement caused by the current crisis, we can draw a series of conclusions to […]
The necessary digital transformation of the company in 2020
The pandemic caused by Covil-19 has led us to a difficult situation of confinement due to the state of alarm. For many businesses it has been a serious blow, especially for those that did not take the step towards digital transformation of the company on time. With this confinement, the online world prevails over the […]
Marketing digital frente al distanciamiento social
Frente al distanciamiento social al que nos vemos obligados por el Covid-19, el marketing digital te ayuda a provocar ese acercamiento necesario con tus clientes y audiencias objetivas. Responsabilidad, prudencia y en ocasiones el miedo, son palabras que se han instalado en nuestras mentes ante la crisis que tenemos que afrontar. Internet es hoy por […]