JEAN LOUIS DAVID

MARKETING MULTILOCAL

Proyecto de captación y estrategia de marketing multi-local para la marca de salones de belleza más importante de Europa.

EL PROYECTO

Jean Louis David, la primera red de peluquerías europea y la segunda del mundo, ha construido un verdadero imperio a través de salones con su nombre, gracias a un sistema de franquicias. Según él, “permite a los comerciantes aprovechar la reputación de un franquiciador y acceder a métodos comerciales y/o técnicas especialmente desarrolladas para estas franquicias.” Una apuesta exitosa, ya que su red se ha ido ampliando con los años. Actualmente cuentan con 1.000 salones Jean Louis David por todo el mundo.

OBJETIVOS

– Centralización de la estrategia digital para los franquiciados de España.
– Generación tráfico desde el entorno digital a los salones de franquiciados.
– Mejora en el posicionamiento orgánico del website principal y de los websites de cada salón.

ESTRATEGIA

– Plataforma TRZ MULTISITIO de digitalización para cada franquiciado.
– Consultoría SEO y Plan de acción para cada salón.
– Campañas SEM sobre TRZ Leadgenerator para los franquiciados que han decidido invertir.

JLD 2

RESULTADOS

+ Más de13.000 conversiones generadas al año a sus salones.
+ Incremento de tráfico orgánico de un 98% desde el inicio del proyecto.
+ Mejora del Brand Awareness de la marca a través del incremento de la visibilidad en los resultados locales en Google.
+ Optimización de costes a través de estrategia digital centralizada.

“Elegimos a Trazada como agencia para dar forma a nuestro objetivo de posicionarnos localmente. Gracias a su labor SEO, podemos decir que nuestro tráfico orgánico ha mejorado. Además, su atención personalizada y rápidas respuestas, hacen de Trazada el partner ideal para seguir el proyecto que hemos comenzado.”

Isabel Jiménez, Marketing Digital | Jean Louis David - Grupo Provalliance

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