{"id":17107,"date":"2021-07-07T07:58:17","date_gmt":"2021-07-07T05:58:17","guid":{"rendered":"https:\/\/trazada.com\/marketing-digital-frente-al-distanciamiento-social\/"},"modified":"2021-07-07T11:28:58","modified_gmt":"2021-07-07T09:28:58","slug":"marketing-digital-frente-al-distanciamiento-social","status":"publish","type":"post","link":"https:\/\/trazada.com\/en\/marketing-digital-frente-al-distanciamiento-social\/","title":{"rendered":"Marketing digital frente al distanciamiento social"},"content":{"rendered":"<p>Frente al <strong>distanciamiento social<\/strong> al que nos vemos obligados <strong>por el Covid-19<\/strong>, el <strong>marketing digital<\/strong> te ayuda a provocar ese acercamiento necesario con tus clientes y audiencias objetivas. Responsabilidad, prudencia y en ocasiones el miedo, son palabras que se han instalado en nuestras mentes ante la crisis que tenemos que afrontar. <strong>Internet<\/strong> es hoy por hoy, la <strong>\u00fanica salida que nos permite salvar ese muro<\/strong> que tenemos delante. Para las marcas, es vital poder <strong>proporcionar informaci\u00f3n precisa sobre los m\u00e9todos de actuaci\u00f3n<\/strong>, en el ansiado momento de la reapertura. Frente al distanciamiento social, el marketing digital nos permite <strong>crear estrategias para provocar ese acercamiento necesario<\/strong> con el consumidor, debido al largo tiempo de obligado confinamiento.<\/p>\n<h3>El consumidor y el distanciamiento social<\/h3>\n<p>Las medidas adoptadas para volver con \u00e9xito a la nueva normalidad, incluyen seguir manteniendo el distanciamiento social. Junta a dicho requisito, vamos a comprobar como los negocios aplican medidas de higiene, seguridad y protecci\u00f3n, en el inicio de la reapertura. Pero m\u00e1s all\u00e1 de todas estas medidas pactadas o voluntarias en cada sector, debemos<strong> ser conscientes de las preocupaciones de los ciudadanos<\/strong>. La intranquilidad ante el coronavirus es evidente y ante esta situaci\u00f3n, <strong>la mejor respuesta es la informaci\u00f3n<\/strong>. Aquellas marcas que hayan mantenido el contacto con sus audiencias, tienen una cierta ventaja cuando inicien su actividad. Un buen planteamiento en las<strong> estrategias de marketing digital<\/strong> en tiempos del Covid-19, les estar\u00e1 ayudando a la hora de reactivar sus negocios, minimizando los da\u00f1os provocados por esta crisis.<\/p>\n<h3>Marketing digital frente al Covid-19<\/h3>\n<p>Creaci\u00f3n de contenidos de valor<\/p>\n<p>Las <strong>plataformas digitales<\/strong> como el sitio web o el blog corporativo, sirven a las marcas como escaparate perfecto para mantener informadas a sus audiencias en Internet. Hoy m\u00e1s que nunca, son <strong>absolutamente necesarias<\/strong> y van a permitirnos <strong>crear contenidos de valor para transmitir confianza y seguridad<\/strong>. Como parte de tus estrategias de marketing digital para afrontar la nueva normalidad, informa a tus clientes sobre las medidas que vas a adoptar en la reapertura. Tus publicaciones, deben contener textos concretos que aclaren dichos aspectos. Pero no olvides que <strong>una imagen vale m\u00e1s que mil palabras<\/strong>. En este sentido, acompa\u00f1a los escritos con im\u00e1genes o mejor, con <strong>v\u00eddeos explicativos<\/strong> d\u00f3nde se muestren los <strong>m\u00e9todos de protecci\u00f3n incorporados en tus instalaciones<\/strong>, con el objetivo de evitar contagios.<\/p>\n<p>Difusi\u00f3n en redes sociales<\/p>\n<p>Haz llegar tus contenidos a\u00fan m\u00e1s lejos. Utiliza plataformas como las <strong>redes sociales para ampliar su difusi\u00f3n<\/strong>. Debes hacer saber a tus audiencias objetivas, que tu marca est\u00e1 realmente comprometida con la situaci\u00f3n y es consciente de sus l\u00f3gicas preocupaciones. Comprobamos d\u00eda a d\u00eda, que en dichas plataformas manda el contenido relacionado con el Covid-19. Por tanto, las redes sociales nunca fueron tan efectivas para mandar un mensaje de tranquilidad a la poblaci\u00f3n y hacer saber que <strong>tu negocio est\u00e1 preparado y es seguro para iniciar la reapertura<\/strong>.<\/p>\n<p>Contacto y atenci\u00f3n al cliente<\/p>\n<p>A pesar de que los contenidos de valor sirven para mandar un mensaje de tranquilidad a tus clientes, siempre surgir\u00e1n dudas que conviene resolver. Tus estrategias de marketing digital, deben incluir <strong>medios para atender reclamaciones a nivel informativo<\/strong>. Necesitas desarrollar dichos medios e incorporar <strong>sistemas eficaces para atender a tus audiencias<\/strong>. Servicios de mensajer\u00eda instant\u00e1nea como Whatssapp, chats incorporados en el sitio web, videoconferencias, etc., son herramientas necesarias para resolver cualquier tipo de duda o preocupaci\u00f3n en tiempo real. No lo dudes, la implantaci\u00f3n de <strong>estrategias de marketing digital frente al coronavirus<\/strong>, sirven para salvar la barrera del distanciamiento social de manera eficaz y te pondr\u00e1n en el camino para <a href=\"https:\/\/trazada.com\/en\/\">alcanzar el \u00e9xito con tu negocio<\/a>, m\u00e1s all\u00e1 de la llamada nueva normalidad.<\/p>\n<p>Imagen: <a href=\"http:\/\/&lt;a%20href=%22https:\/\/www.freepik.es\/fotos\/personas%22&gt;Foto%20de%20Personas%20creado%20por%20prostooleh%20-%20www.freepik.es&lt;\/a&gt;\">Freepik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frente al distanciamiento social al que nos vemos obligados por el Covid-19, el marketing digital te ayuda a provocar ese acercamiento necesario con tus clientes y audiencias objetivas. Responsabilidad, prudencia y en ocasiones el miedo, son palabras que se han instalado en nuestras mentes ante la crisis que tenemos que afrontar. Internet es hoy por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1095],"tags":[1120,1105,1102],"class_list":["post-17107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-covid-19-en","tag-digital-marketing","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital frente al distanciamiento social - TRAZADA<\/title>\n<meta name=\"description\" content=\"C\u00f3mo superar la barrera del distanciamiento social, a trav\u00e9s de estrategias de marketing digital efectivas. 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