Paco Jiménez Prieto, General Director of Trazada Marketing, a company belonging to the QDQ Media Group, was recently interviewed in the Alumni magazine of ESIC alumni. The theme he discussed was digital growth in Spanish companies and the need to lose fear of this new showcase. In fact, Trazada works every day with the aim of helping the greatest number of companies and businesses to enter the digital environment.

As a summary of Paco’s intervention we extract these words: “ The network allows companies to optimize their processes, reduce their costs and expand their markets ”. A more complete and expanded view of the current state of Digital Marketing can be read on page 21 of the document that you can download here: ESIC interview


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