This new year has arrived full of hopes and illusions, especially for those companies that have been affected in one way or another by the pandemic. Whether you are a new entrepreneur or an established entrepreneur, we are sure that 2021 is an incredible year to boost your business. Thanks to the Internet, today we have many free or very inexpensive tools that help us automate processes and, in this way, relaunch our company and return it to the state it was in before we knew words like covid, confinement or coronavirus.
Using tools designed for SMEs can be more useful than many think. If last year we try to survive without closing our businesses, in 2021 we must start strong and soar like a Phoenix. What tools will help you achieve it?
Happy scribe
Digital marketing strategies work; This is a fact that no one can deny. Within marketing there are many fields thanks to which we can improve the profitability of our business. One of them is audiovisual content. Videos have become the undisputed favorites of the internet. People prefer to see images rather than read, although written content is still on the rise. However, it is estimated that 60% of all traffic generated on the internet comes from videos, while 80% of users use them to learn how to do something or about a specific topic.
And what is Happy Scribe useful for? Well, one of the most common mistakes of many companies is to publish videos in their language or another, but without subtitles. This presents a problem for the user for a number of reasons. If it is in a language that you do not understand, you will not be able to benefit from its content. On the other hand, even if you are in your language, if you want to watch a video while you are on the bus, waiting at the doctor’s office or shopping at the supermarket, but you do not have headphones, you will not be able to know what is being said because you are forced to get off the volume.
So how can these problems be solved? Learning how to subtitle a video . And this is where Happy Scribe comes in, a powerful software that can add subtitles to your videos from the audio, without you having to write anything. And not only that, it also transcribes and converts any audio or video file to text in a few minutes. It also has a voice tag, personalized vocabulary, works in 119 languages and has advanced punctuation to avoid spelling and grammar mistakes.
Holded
Holded is an impressive CRM that is already used by thousands of companies around the world. It is very useful for keeping company accounts, and in fact, this is the way many use it. Although it cannot be denied that this is its strong point, it has many other functions such as closing sales processes through the recognition of potential customers and contact with them. It also allows you to control and monitor profits, movements, open sales processes and much more. Everything from anywhere regardless of the device from which you are connected.
In addition, you can synchronize it with your bank accounts and access the movements or carry out operations from any device. Holded is a very complete and efficient tool to help you boost your business in 2021. Much more than a billing program !
Force Manager
Force Manager is a tool that has been created in collaboration with Apple, which is a guarantee of its proper functioning. Having the support of a technological giant such as the bitten apple is undoubtedly a source of inspiration and confidence.
Like Holded, it is a powerful CRM capable of managing commercial teams. Keep everything under control in your business and perform day-to-day functions in a lighter way. One of its advantages is the possibility for your commercial employees to have direct communication with customers, access their data and be able to make the necessary modifications. Some other advantages are:
It is very simple to use. Anyone might think that being such a complete tool it will be difficult to use it, but nothing could be further from the truth. It is presented with an attractive design and a very intuitive interface.
Its video support. This is its outstanding feature, the one that makes this tool different from the others. Its video support, in addition to offering impressive quality, gives the possibility of taking notes, jotting down reminders and scheduling alerts so that you don’t forget any important matter.
Real tracking. You can have under control any matter related to your company, from projects and sales processes to accounting or any other action. This allows you to know at all times which are the strong points to enhance them, or the weak points to improve them.
Hubspot
This tool offers free and paid versions, so you can choose the one that best suits you so that it adapts to the needs of your company. Hubspot can help you transform your business to a more modern approach where the consumer really counts.
You can both create content and optimize it for search engines and distribute it on social networks. You can also create landing pages, CTA buttons, send bulk and personalized emails, and much more. He thinks that the automation and digitization of companies, whatever their size, is the key to a good operation focused on a version of the most current business , which in the end, is what rewards in the times in which we live.
SEMRush
This is a perfect tool for creating digital marketing campaigns, because it is easy to use. With just a little information that you can find in tutorials and posts, you can know how to apply some SEO keys and techniques, both on your website and on your social networks.
Thanks to SEMRush you can analyze your competition, know what works for them, find errors that have appeared on your website, collect valuable information to implement it in your marketing campaigns and, thanks to this, gain visibility, presence and authority in Internet.
SEO continues to play a fundamental role in the area of marketing, an essential field in any company that wants to advance in the face of an era that is increasingly technological.
Payment platforms
If you have already started with reservations or online sales, you should know that offering various payment options to your customers is a way to build loyalty and attract users to buy your products or services. In addition to this, you have to have good customer service carried out by real people who are trained to answer the customer’s doubts or questions. There are many people who are still reluctant to give up their money online, and seeing a human side can help them decide to do so.
Continuing with the payment platforms, it gives options such as bank card (regardless of whether it is credit or debit), transfer (although it is not the preferred one of users, some may like it), PayPal, a secure payment platform that it is chosen by millions of people in the world; Payoneer, similar to PayPal, and even Bizum, for national payments in Spain.
Marketo
It is one of the tools preferred by thousands of companies, since it can be customized 100% and adapted to your needs and those of your business. It contains a wide variety of functions, such as executing, managing and analyzing projects and interactions related to online marketing. If it stands out for something, it is undoubtedly for excellent customer service, which is highly valued by users. It is not for less that it is the third most used automation platform in the world.
It adapts to any company, regardless of size or sector. What makes it efficient is undoubtedly having been designed by experts in digital marketing , who know what they are doing and what they want to achieve through marketing campaigns and projects.
Thanks to Marketo you will be able to send massive emails, design landing pages and web forms, publish and disseminate content, and manage your social networks, as well as integrate these into inbound marketing strategies.
As you can see, there is a great multitude of tools on the internet that will make your life easier while you update your business, giving it a more modern and adapted to the times. Choose the one that best suits you, put in the enthusiasm and a dose of good energy and optimism and get ready to boost your business in 2021.
